Virtual Brazil: Fashion

Brazil brings much more than celebrated models to the world’s runways: in recent years, the fashion world has been seized by ‘Brazilian Fever”. Hot designers specializing in cutting edge casual to daring haut couture have been making a splash in New York, Paris, London, and beyond.


Beachwear reigns supreme in Rio de Janeiro, Salvador, and other costal cities.

The simple, sexy Brazilian look starts with Havaianas. They say these fantastic flip flops were catapulted into the fashion world a few years ago when supermodel Gisele Bündchen gave a pair to Kate Moss for backstage relaxation.

Brazil’s bikini culture is world-class: we aren’t the only ones who love Rosa Chá’s sexy and sophisticated swimwear. Naomi Cambell flew in for São Paulo Fashion Week ‘03, to grace the catwalk wearing one of Amir Slama’s glimmering lycra numbers.

If you prefer a more classic kind of exposure, you’ll love the streamlined allure of the Salinas bikini available on beaches EVERYWHERE in Brazil, and selected US retailers.

By the way, if you’re planning to suit up in one of these revealing little numbers, you may consider a Brazilian Bikini wax.


Once you’ve dusted off the sand and hung up your bikini to dry, you’ll need to pick out your favorite Brazilian designer piece before you hit the town.

Now a regular feature at Paris Fashion Week, Alexandre Herchcovitch’s wild style blend elements from Brazilian popular culture with international flair: carnival-inspired ruffles, latex from the Amazon, and edgy details from Sao Paulo’s street culture. Yes, that was a Herchcovitch dress on Scarlett Johansson in the pages of W in July 2004.

Before Carlos Miele opened his New York flagship store in 2002, he’d been dressing celebs like Christina Aguilera, Alicia Keys and Paris Hilton in his adventurous, hybrid creations. With his brilliant blend of fluid elegance and radical lines inspired in Brazilian and global hybridity, we expected to see a lot more of Miele’s sophisticated creations in coming years.

São Paulo Fashion Week

Held twice a year in Brazil’s most cosmopolitan city, South America’s largest fashion event draws a host of international buyers, journalists, and fashionistas. Keep an out of for André Lima, Osklen, Ronaldo Fraga, Patachou, you can’t find them outside of Brazil, YET….

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