New York Times - “Summer Drinks: Carnival in the Liquor Cabinet”
(Robert Presutti for The New York Times)
By Florence Fabricant
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Until a year or so ago, most American bars and restaurants carried only one brand, if that, of cachaça. But increased interest in Latin American food and drink has changed that.
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Beleza Pura, another fairly new top-of-the-line brand, is sold in Brazil as well as in the United States.
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João De Matos, the owner of the Plataforma restaurants, said that for sipping straight, Brazilian customers will opt for brands like Rochinha and GRM, which have been aged in wood anywhere from 2 to 12 years.