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Cheers – “Exploring Rum’s Range”


Rum’s cousin, cachaça, is a distillate of fresh sugarcane. The number of brands coming to market, as well as sales of the spirit, is on the rise.

Among the slew of premium cachaças, Beleza Pura was one of the first to launch in the U.s. Founder Olie Berlic says, “The Caipirinha cocktail is the primary avenue of growth for cachaça and the category is growing as we reach more mixologists they’re the ones that are driving the trend.”

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