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Beverage Journal Raves About Cachaça

Alia Akkam

Beverage Journal CachacaThe February 2007 edition of the industry-leading magazine Beverage Journal, introduces Beleza Pura’s cachaça and ready-to-drink caipirinha to the U.S. beverage market.

From the article:
Olie Berlic, founder/CEO, Excalibur Enterprise Inc., a U.S. importer with a full portfolio of spirits from Brazil, developed Beleza Pura® with a progressive distillery in Brazil. Concerning the “incredible” growth rate the cachaça category has been experiencing, Berlic says, “There are a lot of misconceptions happening right now, but it’s real and is being driven by small companies and entrepreneurs at this point.” He adds, “There are 40 brands in the U.S. market today with more en route.”

The article continues…

Excalibur Enterprise also imports a ready-to-drink, the Beleza Pura® Caipirinha, that Berlic believes “will drive the cachaça category because consumers
can taste what a properly made, high-quality caipirinha should taste like.”

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