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Beverage Industry: Cachaça Invasion

Beverage IndustryExcalibur Enterprise, New York City has launched a line of super-premium Cachaças, Brazilian-style rum, in the United States.

The Excalibur portfolio includes an un-aged Cachaça as well as six handcrafted, aged Cachaças from small producers. In addition to Beleza Pura® Cachaça, an un-aged, super-premium Cachaça produced with selected lots of sugar cane and wild yeast, the offerings will include two varieties of Cachaça Rochinha: Single Barrel 5 Year-Old and Single Barrel 12 Year-Old; GRM Silver, Small Batch 2 Year-Old; and Armazem Vieira in three styles: Esmeralda Solera 4 Year-Old, Rubi Solera, and Onix Solera 16 Year-Old.

The Cachaças will be sold in 750ml. Bottles and range in price from $27.99 to $84.99.Excalibur also plans to unveil a ready-to-drink version of Brazil’s national drink, the Caipirinha, in January 2005. Beleza Pura® Caipirinha is a blend of lime, sugar cane and Beleza Pura® Cachaça.

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