Beleza Pura Cachaca

Beleza Pura featured in “Raising the Bar”

admin — Mon, 04 Aug 2008 20:45:25 +0000

Beleza Pura Cachaça is featured in Westchester Magazine’s article “Raising the Bar” — a great & quick read about mixologists use of fresh ingredients & super-premium spirits (article includes recipes!)

Olie Berlic Interviewed in Total Beverage’s DRINKS Magazine

admin — Wed, 09 Jul 2008 01:33:22 +0000

Total Beverage’s “DRINKS” Magazine (”The Magazine of Fine Wine, Spirits & Living”) interviewed Beleza Pura’s Olie Berlic for their article “The Rio Deal (Cachaca, Brazil’s Vibrant National Spirit, Could Be the Next Big Thing).” Here’s a snippet from that article:

Riding the Wave
Olie Berlic was one of the first Americans to take cachaça seriously. Armed with a sommelier’s background and a sense of adventure, he tasted more than 800 different versions in Brazil over a threeyear period, finally settling on a source of sugar cane, a distillery, and a recipe for his new brand, Beleza Pura. Berlic describes his cachaça in terms that might sound familiar to wine connoisseurs. “I was looking for fresh sugar cane flavors in the mouth,” he says, “and a long, clean finish.” Beleza Pura is indeed pure: It’s made from 100 percent cane juice, and no chemicals are used to speed fermentation, unlike large-scale cachaças. “Cachaça should not be sweet,” Berlic asserts, acknowledging that confusion with rum leads even some expert spirits nosers to expect a sweetness on the palate. “It’s all about quality: bouquet, mouthfeel, flavors, and finish.” The cachaça wave has created a tide of opportunity for spirits entrepreneurs.

Read the Full Article (links to PDF)

New York Times and Food & Wine Magazine Confirm

admin — Wed, 09 Apr 2008 23:00:43 +0000

We are proud that our hard work has been recognized as the “Real Story” in Cachaça. Beleza Pura^® continues to prove it is the qualitative leader with a ‘Fantastic‘ from Food & Wine, and our aged cachacas are second to none in the US Market!

Be sure to read Seth Klugel’s great story in the New York Times dated 4/9/08 which has been run around the world through the BBC and Associated Press. And don’t miss Ray Isle’s cachaça, food and wine loving story in the May issue of Food & Wine Magazine a great article that explores the world of cachaça production in Brazil, and don’t miss Ray’s blog . Both of these articles tap the North American cachaça expert, Olie Berlic for insight into this fascinating category - find out why

Beleza Pura® Cachaça & Caipirinha Awarded Gold & Silver at the International Rum Festival

admin — Sat, 29 Mar 2008 23:15:02 +0000

This year’s International Rum Festival brought top honors for Beleza Pura’s Super Premium Cachaça and Caipirinha.

The Super Premium Cachaça took the Gold in the “Unaged Cachaça” category, while the Caipirinha took the Silver in the “Flavored Cachaça” category.

See the other awards won by Beleza Pura^® Cachaça and Beleza Pura^® Caipirinha

Updated: Where to Find Cachaca in New Zealand

admin — Thu, 20 Mar 2008 15:39:44 +0000

We’ve just updated our “Where to Find” section with details on the many locations throughout New Zealand that you can find Beleza Pura^® Cachaça. North Island, South Island, Ashburton & Auckland to Whangamata — you can now enjoy a quality caipirinha with our super premium cachaça.

Where to Find Cachaca in New Zealand

Now Available: The Cachaca Tasting Guide

admin — Wed, 05 Mar 2008 18:53:44 +0000

Cachaça is a unique spirit that many drinkers are experiencing for the first time. Thus, little is publicly known regarding what makes a quality cachaça and how one should taste & evaluate.

To help introduce quality cachaça to a wider audience, we’ve posted an online tasting guide that walks novices & connoisseurs alike through the proper evaluation techniques for this fine spirit—

View: The Beleza Pura^® Cachaça Tasting Guide

Olie Berlic Interviewed By Belray Asset Management

admin — Thu, 28 Feb 2008 23:53:38 +0000

Olie Berlic gives a lengthy interview with Elizabeth A. Kopyscinski, Vice President of Belray Asset Management in Greenwich, CT

To listen online to an archive of the show: visit the Belray Asset Management site

To receive the show via podcast, subscribe here.

Your Chance to Bid on Olie & Support the Princess Grace Awards

admin — Thu, 14 Feb 2008 19:17:12 +0000

Olie is once again donating his services & products to a worthy charitable cause and, now, you can place a bid to receive his “Beleza Pura^® Cocktail Party” to have “The North American Authority on the Spirits of Brazil” make cocktails for you and 100 of your closest friends!

Olie Berlic, the creator of award-winning Beleza Pura^® Cachaça and Caipirinha, Founder/CEO of Excalibur Enterprise, will create a signature cocktail for your event and WILL MAN YOUR BAR! A passion-driven entrepreneur and perfectionist, the first importer to showcase quality Brazilian spirits, a former New York City Sommelier and entertainer, Olie will definitely add his lively twists for your fete, preparing the finest caipirinhas and signature cocktails this side of Rio.

Location for this fabulous opportunity is the New York City area, venue provided by the winning bidder. Additional regions are available based upon the travel schedule of Mr. Berlic, or at the winning bidder’s expense.

Winner also receives a product donation of:

2-3 cases of Beleza Pura^® Super-Premium Cachaça
1-2 cases of Beleza Pura^® Caipirinha
Various fruits and ingredients required for Beleza Pura^® cocktails

Full details here

Or view other auction items that support the Princess Grace Awards

Blackberry & Cabernet Caipirinha

admin — Mon, 11 Feb 2008 23:52:57 +0000

Instructions for a full pitcher of this unique caipirinha from Duggan McDonnell of Cantina (San Francisco)

6 oz. Beleza Pura^® cachaca
2 oz. cabernet
2 oz. simple syrup
2 limes, hand-squeezed
1 orange, hand-squeezed

Quarter 2 limes, and muddle along with 4 blackberries. Add two barspoons of turbinado sugar, then pour over ice. Shake vigorously. Serve.

Paulistano Beleza

admin — Thu, 07 Feb 2008 19:25:54 +0000

Fresh Strawberries, Cranberry juice, Beleza Pura^® Cachaca with a spicy sugar rim
from Ze Paulo, Buddha Bar, Sao Paulo, Brasil

5 Strawberries, small
1.5 oz Cranberry Juice
2 oz Beleza Pura^® Cachaca
2 tsp Sugar

Muddle strawberries with sugar, add cranberry juice and Beleza Pura^® - shake and strain into a chilled martini glass that has been dipped (rimmed) into spicy sugar. Garnish with a strawberry slice.

Spicy Sugar - add 1/8 cup (1 small) spicy pepper to 1 pound of sugar - blend (food processor) them together.