About the Founder

Olie Berlic

Olie BerlicOlie Berlic is the passion-driven North American authority on cachaça. Six years researching and tasting over 800, his credibility has been confirmed in over 90 articles. An author, award-winning sommelier, and bartender; he has been a professional in the fine wine, spirits and culinary industry for over 25 years. An importer and educator of fine spirits from Brazil, he is the creator of award-winning Beleza Pura® Cachaça and Caipirinha.

Berlic is a member of the Sommelier Society of America (SSA)  http://www.sommeliersocietyofamerica.org/ and has competed in wine competitions. In 1994, he was recognized by the Association de la Sommellerie Internationale (ASI)  http://www.sommellerie-internationale.com/ as One of the Best Wine & Spirits Sommeliers in America and participated on NYC’s Gotham Bar & Grill team, winning the restaurant division in Kevin Zraly’s “Wine Challenge” 1993. Berlic’s extensive experience is matched by his zest for the industry. An avid public speaker, he has lectured at NYU on restaurant management and served on the faculty of The Culinary Center in New York City

Berlic fell in love with Brazil over twenty-three years ago when he met his wife of 23years, Marcia, a native of Sao Paulo, who taught him Portuguese along with their two children, Stephanie and Oliver. They spend as much time as possible in Brazil.

“the caipirinha…has supplanted the mojito. The sad news is…you’ve been pretty much drinking swill… cachaça has only been imported in its cheapest of forms. That’s all changing, thanks to Olie Berlic, a NY based sommelier who wants to raise the cachaça bar…” Esquire