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2007 Top Ten Spirits List for Gayot’s “Novus Vinum”

Top 10 Spirits 2007

Gault Millau’s Gayot selects Beleza Pura® as the one cachaça among 2007’s top spirits…

“Pure beauty” is how this product’s name translates in English, and one sip will tell you why. It’s classic cachaça, Brazil’s sugarcane-based spirit, fragrant and potent, and the essential ingredient in the caipirinha, the South American nation’s mojito-like cocktail.

2007 Top Spirits

® as top spirit”>View the full article

Camper English says “Move Over, Mojito!”

By Camper English

Thanks, mojito, it’s been a great five years of your domination of the Latin cocktail menu. You’re as delicious as ever, but we’re feeling stifled. It’s not you, it’s us. It’s time to move on. And besides, we’ve met someone else.

The caipirinha (pronounced kai-pee-reen-yah) is the simplest of drinks, invented by the sexiest of people — Brazilians. To make one, you muddle half of a lime with up to two teaspoons of sugar in a glass, then add ice and cachaca and stir.

Cachaca (ka-SHA-sa) is essentially rum from Brazil, but it doesn’t taste like rum from everywhere else — it’s made from sugar cane juice rather than the usual molasses (which is itself a byproduct of sugar production from cane). Whereas most other rums can taste of caramel and vanilla picked up from aging in barrels, unaged cachaca tends to be more funky, raw, and vegetal.

Only a couple brands are available in most places, but the caipirinha trend is driving more and more imports each month. Most cachaca you’ll find on store shelves is not aged in barrels, so it can have the roughness of a lesser vodka.

Sometimes you can find cachacas aged several years, meant to be sipped without mixer as you would a fine rum, but these are both rare and expensive in the United States. The stuff I like for caipirinhas has sat in wood for a short time to mellow it, but not so long that it’s no longer mixable.

…if you’re really lazy, buy the Beleza Pura® premixed caipirinha: For a bottled cocktail, it’s not half bad.

The caipirinha is a versatile drink that lends itself to expansion. You can make a one in any number of flavors by muddling some other fruit in with the limes. Brazilian restaurants have entire caipirinha menus, or menus that rotate depending on what other fruits are in season.

At home, try your luck with flavored caipirinhas, serve the drink up as a “caipirini,” or substitute cachaca for rum in any number of other drinks — even your old flame, the mojito.

Read the full article

Wine Enthusiast – “Top 50 Spirits of 2007″

Wine Enthusiast – “Top 50 Spirits of 2007″

The Editor, Adam Strum states “Our spirits tasting director, F. Paul Pacult, always has fun recommending spirits that are well priced given their quality…and zeroes in on the best of the best.

…consumers still look for spirits in all categories that provide bullish price/value ratios…separating the real values from the faux values….” F. Paul Pacult

Wine Enthusiast – “Top 50 Spirits of 2007″ Write-Up

Inside Scoop: Rum is America’s second largest spirits category…but there’s so much more that lies beyond the ubiquitous and admittedly bland light rum…Of course, one of rum’s most attractive attributes is its versatility. From acting as a supremely gifted and agile cocktail ingredient to a sipping spirit to an ingredient in cooking and baking, rum knows no bounds. For cachaca, Brazil’s fast-growing sugar cane-based distillate, I really like Beleza Pura for my homemade caipirinha.

View the Rum/World & Cachaça/Brazil Section of Wine Enthusiast’s List

International Rum Festival: Cachaça Seminar/Tasting

March 29, 2008

Olie presents his entertaining seminar & tasting at the 2008 International Rum Festival in Florida..

Festival Details: 2008 International Rum Festival’s Official Page

Seminar Details:

Brazil’s Sexy Spirit - Cachaças Real Story

An exploration of beaches and sugarcane, the quest for knowledge, and attempts to avoid hangover… Get the real story about what is this 470-year-old spirit from one of the sexiest countries in the world. Taste fresh sugarcane and exotic wood, discover what all the hype is about, you decide. If you are a professional who shakes, serves and sells quality spirits, these 25 minutes are a must!

Olie’s short version:

  • 470 Years of History - into perspective
  • Young verses Old - Production methods - Column vs. Alembic
  • Blind Tasting of 2 unaged cachaças
  • Blind Tasting of 2 aged cachaças
  • Cocktailians rock! Cocktails anyone?

Meet the U.S. authority on Cachaça, Olie Berlic who will lead us through a tasting journey of 4 handcrafted, and award-winning products that attempt to demonstrate the Best of Brazil.

Olie BerlicOlie Berlic is the North American expert on cachaça. Spending six years researching and tasting over 800, credibility confirmed in USA Today, Forbes and the NY Times. An award-winning sommelier, an author and cocktail fanatic. A professional in the culinary, fine wine and spirits industry for over 25 years, and in 2004 was the first importer in the world to create a portfolio of handcrafted cachaças, all multi-award winning, including his creations: Beleza Pura® Cachaça and Caipirinha.

NY Bar Show: Cachaça Seminar/Tasting

June 22, 2008 to June 23, 2008

Brazil’s Sexy Spirit - Cachaças Real Story

An exploration of beaches and sugarcane, the quest for knowledge, and attempts to avoid hangover… Get the real story about what is this 470-year-old spirit from one of the sexiest countries in the world. Taste fresh sugarcane and exotic wood, discover what all the hype is about, you decide. If you are a professional who shakes, serves and sells quality spirits, these 45 minutes are a must!

Olie’s short version:

  • 470 Years of History - into perspective
  • Young verses Old - Production methods - Column vs. Alembic
  • Blind Tasting of 2 unaged cachaças
  • Blind Tasting of 2 aged cachaças
  • Cocktailians rock! Cocktails anyone?

Meet the U.S. authority on Cachaça, Olie Berlic who will lead us through a tasting journey of 4 handcrafted, and award-winning products that attempt to demonstrate the Best of Brazil.

Olie BerlicOlie Berlic is the North American expert on cachaça. Spending six years researching and tasting over 800, credibility confirmed in USA Today, Forbes and the NY Times. An award-winning sommelier, an author and cocktail fanatic. A professional in the culinary, fine wine and spirits industry for over 25 years, and in 2004 was the first importer in the world to create a portfolio of handcrafted cachaças, all multi-award winning, including his creations: Beleza Pura® Cachaça and Caipirinha.

Visit the New York Bar Show Site

MetroWize Praises Cantina’s Blackberry & Cabernet Caipirinha

MetroWize reviews the fabulous San Francisco lounge “Cantina” and praises it’s exotic Blackberry & Cabernet Caipirinha made with Beleza Pura® Cachaca.

“Now, on to the best part – the drinks! The extensive menu is filled with crazy concoctions… Another favorite of the regulars is the Blackberry & Cabernet Caipirinha. Made with Beleza Pura® Cachaça, lime and orange juice, Driscoll Farm blackberries, and Rutherford Ranch cabernet, this one is made by the pitcher and will ensure you don’t leave sober.”

Read the full article

Signora Bianca

By Nick Mautone

  • 1 ½ ounces Beleza Pura® Cachaca
  • 1 ounce Cointreau
  • 1 Ounce orange juice
  • 1 Wedge of Lemon
  • Dash of Orange Bitters
  • Garnish: Mint leaves
  • Glassware: Martini

In a cocktail shaker filled with ice add all ingredients, squeeze the lemon and drop it in. Shake vigorously and strain into martini glass. Garnish.

Mixology magazine from Germany “Neu! International”

Neu InternationalBeleza Pura® Cachaça received a write-up in the German mixology magazine “Neu! International.”

Translated from the original German:

The Master Blender Olie Belic, a former New York sommelier, spent three years intensively researching and testing of over 800 different varieties of Brazilian Cachaca before creating Beleza Pura® (translated as: “Pure beauty”) in 2004.

I wanted to show the world that Brazil produces world-class spirits.

Produce from naturally-fermented sugar cane, the mash is distilled only once, in order to preserve its essence. Cold distillate is then filtered directly on the spot for bottling.

This premium product from Sao Paulo is handmade to be pure, on ice, with tonic or as an ingredient classy cocktails enjoyed.

Beleza Pura® Cachaca is available in the USA and New Zealand and is scheduled to reach the European Market in 2008.

 

View the full article from Neu! International

Beverage Tasting Institute - “Awards & ‘Highly Recommends’ Beleza Pura”

BTI, BEVERAGE TASTING INSTITUTE

“Smoky charred pineapple and pepper and coconut custard aromas … A soft, satiny entry leads to a dry, oily medium body of coconut and nut oil, green banana, cedar, and peppercorn flavors. Finishes with a smoky mineral, iodine, and pepper oil fade.”

International Review of Spirits Award: Silver Medal

RATED: Highly Recommended

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