Events & Parties

“Opening Reception for Acclaimed Brazilian Portrait Painter Deladier Almeida”

January 7, 2006

7:00 pm to 10:00 pm

Deladier AlmeidaDharma Studio Contemporary Art
3170 Commodore Plaza

music by renowned guitarist Claudio Spiewak, winner of the
“Brazilian International Press Award” as Musician of the Year Caipirinhas by Beleza Pura® Super Premium Cachaça

Exhibition:January 7th thru February 4th 2006

Deladier Almeida is a Brazilian painter currently residing in California.

Throughout his teenage years growing up in Brazil, he says he took refuge in his art, it was a constant friend, a redemption of his identity through trying times. At the age of nineteen he went to work at an ad agency, but it was his gift as an editorial illustrator that for five years brought his work to the public eye and from 1983 to 1985 he worked exclusively for the daily “O Estado de Sao Paulo”, producing an extensive series of portraits of important political leaders and heads of state. During this time he enrolled at Unisanta University to study Industrial Design, then to Catholic University of Santos to study Architecture and Urban Planning. Neither were the direction that his soul dictated, but it was during this time that he met and fell in love with a young American student studying International Relations. They married, and soon moved to the US, to his wife`s home state of California, where he was afforded the opportunity to further his art studies at the University of California. In 1990 he earned his B.A. in Art Studio, studying with acclaimed artists, the likes of Wayne Thiebaud, Sidney Goodman and Roland Petersen.

Deladier has traveled extensively to the major museums of Europe for his personal investigation of the works of the old masters; Rembrandt, Franz Hals, Rubens, VanDyck to name a few. He has won numerous awards and now has an active practice as a painter of portrait commissions. Deladier is currently working on a series of portraits of Famous American Artists such as Judy Chicago, George Herms, and Gregory Kondos for the “Twentieth Anniversary Exhibition” at the John Natsoulas Center for the Arts, to be held December of 2006. Deladier Almeida has been honored by a request for his most recent commissioned work, a portrait of Pele to be hung at the entrance to the Pele Musuem in Santos, Brazil.

Beverage World - “A Taste of Rio”

Beverage World

Beverage World Article

Jornal Extra – “Beleza Pura: The Cachaça made by an American”

Nilza Barros

Cachaça, the Brazilian drink made famous throughout the world by the Caipirinha cocktail, caught the attention of an American sommelier. After 4 years of research, he presents a portfolio of Brazilian cachaça in the American market, including his own product, Beleza Pura® Super Premium Cachaça.

Cachaça, “fire water”,” pinga”, “little cane”, “water that birds don’t drink”… there are more than 100 names in Portuguese for this typical Brazilian drink.

Produced from fermented and distilled sugarcane, cachaça is the principal ingredient in the world-famous Caipirinha, mixed with lime, sugar, and ice.

According to Wikipedia, the first colonizers who arrived in Brazil enjoyed Port wine and Portuguese brandy. Both food and drink were imported from Portugal. “Garapa Azeda,” sugarcane wine, was discovered on a plantation in the province of São Vicente between 1532 and 1548, where the remnants of sugarcane fermented in the wooden troughs for animals. The plantation owners began to serve the liquid, named “Cagaça” to their slaves. It was a quick jump to distilling Cagaça, and Cachaça was born.

But our story takes another route, through the popularity of the Caipirinha, the drink that is capturing the taste buds of more and more “gringos.” Extra interviewed one of these caipirinha lovers who went to Brazil to research Cachaça and today is the producer of Beleza Pura, an award-winng cachaça-in the USA.

The sommelier Olie Berlic, who has been married to a Brazilian for 22 years, always wondered why his wife asked for a “Caipiroska” -a cocktail made the same way as a Caipirinha with vodka in place of Cachaça.” My wife always said she didn’t want a hangover the next day,” Olie comments.

Four years ago, the sommelier began to research Cachaça in Brazil, and tasted over 1000 brands from regions throughout the country. With 20 years of experience working with refined wine and spirits, Olie saw the business potential of this simple drink.

The portfolio of Excalibur Enterprise Inc, Olie’s company based in Connecticut, includes aged cachaças: Rochinha from Rio de Janeiro, GRM from Minas Gerais, and Armazem Vieira from Santa Catarina.

Each one has unique qualities, according to Olie; he imports two versions of Rochinha, one aged for 5 years in Oak, another aged for 12. “The wood flavor is very important to the final product, Rochinha for example could be compared with a whiskey,” Olie relates.

GRM, produced in Araguari, Minas Gerais, is aged in three types of wood, Umbarana, Oak, and Jequitibá Rose. “This cachaça is characterized by spicy notes and a touch of cinnamon, it compares to a fine tequila.” Berlic explains.

Armazem Vieira, from Florianopolis, Santa Catarina is made according to a system that is distinct from the others. The distillers prefer to avoid contact with wood, and their cachaça is aged in 10,000 liter barrels. “The flavor of this product is fruity, the finish has notes of black olive, recalling the tastes of Spain,” the sommelier affirms.

One more attraction to Olie’s portfolio is Beleza Pura, which he created in Brazil according to an artisanal process similar to the others, the result of over 3 years of research and with the help of specialists in Brazilian sugarcane culture.

“Beleza Pura® is soft, white, and lighter than a vodka. Its main characteristic is authenticity,” Olie explains. Through his research, he selected sugarcane from Brazil’s best growing regions. The cane is hand-cut and sent to a distillery in the interior of São Paulo, where it is carefully washed before fermentation and distillation in stainless steel vats.

The businessman is also preparing to distribute Beleza Pura® Caipirinha, a product he created, which differs from similar products in Brazil in that it has no chemical additives. The ready-to-drink Caipirinha is currently in customs awaiting legal documents in order to begin sales. A curiosity: the lime Olie used is imported from the USA to Brazil for production.

Olie distributes his cachaça in the US market, and laments the bureaucratic complications to distribute his products in Brazil. He believes his cachaça has an excellent opportunity to grow in both the Brazilian and international market. “The market is opening for high quality cachaças. When I introduce Beleza Pura® to experts, the all say, Wow, that’s amazing! Good luck!”

Aside from cachaça, the sommelier is equally passionate about Brazilian culture, “Brazil is a very sophisticated place, I love the music, fashion, architecture, cuisine, the art, and most of all, the people. I’m very “Brazilian”. Brazil gave me my family and my business.

I also want to contribute to Brazil,” Olie says with a slight accent in near perfect Portuguese. The entrepreneur assists the social programs of a not-for-profit organization based in Rio de Janeiro that aids street children from Rio’s slums.

Caipirinha of Temptation

By Derivan, São Paulo, Brazil

  • 2 oz Beleza Pura® Super Premium Cachaça
  • ¼ medium size Red Delicious apple, de-cored
  • 2 medium strawberries
  • 1-2 tbsp sugar or simple syrup
  • 1 oz ruby Port
  • ½ oz triple sec
  • splash of Grenadine

Slice or cube the apple and strawberry and place in a non-breakable glass. Add sugar or simple syrup and muddle fruit well. Add Beleza Pura, ruby port, and a rocks glass full of ice, and shake well. Serve in a martini glass. Add a splash of grenadine Garnish with apple slice.

Cargo Magazine - “GRM Cachaca”

Check out the current (Dec. 2005) issue of Cargo magazine to read what their thoughts on one of our cachaças:

Cargo Magazine

You are currently browsing the Beleza Pura Cachaca weblog archives for December, 2005.