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The New York Times – “Diner’s Journal”

Frank Bruni

REVIEWING BRASSERIO CAVIAR AND BANANA:

The Marriage of those (fried plaintain) strips and (caviar) tapioca made for an engrossing interplay of tastes and a perfect compliment to a caipirinha, a cocktail made with sugar, lime, and cachaça, which is a Brazilian spirit distilled from sugar cane. I ordered mine with a premium brand of cachaça, Beleza Pura. It went down fiery but smooth.

Nagayama Sunset

By Josi Almeada, Nagayama, São Paulo, Brazil

  • 2 ½ oz Beleza Pura® Super Premium Cachaça
  • 3 oz fresh orange juice
  • 1 ½ oz peach liqueur
  • ½ oz blue curacao
  • Splash lemon lime soda

Add and Beleza Pura, orange juice, peach liqueur and shake with ice. Strain into a large rocks glass, add blue curacao and let fall, finish with splash of lemon lime soda.

“The Public Enemy Tribute Party: Celebrate Black History”

February 24, 2005

8:00 pm

CRASH MANSION
199 BOWERY @ SPRING ST
New York
FREE!
Please RSVP events@belezabrazil.com

SHOCKLEE ENTERTAINMENT CELEBRATES BLACK HISTORY MONTH
The Official Opening Night Party of the NYU Event
Honoring The Making of PUBLIC ENEMY’S Classic Album
“IT TAKES A NATION OF MILLIONS TO HOLD US BACK”
FREE CAIPIRINHAS from 8:00-9:00pm
Courtesy of Beleza Pura® Super Premium Cachaça!Classic Hip Hop and Funkology celebrating the making of the world’s most inventive hip hop recording “IT TAKES A NATION OF MILLIONS TO HOLD US BACK”

Join the original PUBLIC ENEMY members, producers,
record company execs,publicists, engineers, art directors members of the original Def Jam executive team and the nation’s leading journalists involved in the making of the legendary album “IT TAKES A NATION OF MILLIONS
TO HOLD US BACK”
SPINNING CLASSIC HIP HOP from ‘88-’93

SPECIAL INVITED DJ’S
DOCTOR DRE AND KEITH SHOCKLEE
*FUNKOLOGY BY HANK SHOCKLEE

*SOUNDS FROM DUB GABRIEL & BROOKLYN MASSIVE

*DJ SHAKEY THE FUNK QUEEN

*FUTURISTIC HITS BY THE ONE FUTURESHOCK

Special guest performances and classic MC’s all night long
Hosted by A Girl Named Disaster
SPONSORED BY
THE CLIVE DAVIS DEPARTMENT OF RECORDED MUSIC AT NEW YORK UNIVERSITY
RAPSTATION.COM

BELEZA PURA SUPER PREMIUM CACHAÇA
THE JUMP OFF SHOW SATURDAY’S ON POWER 105 FM
BROOKLYN MASSIVE

“The Mayhem Party Series Brings You… Episode II: The House of Brazil”

February 16, 2005

9:00 pm

9pm-???
Rhône
63 Gansevoort St. (bet. Greenwich-Washington Sts.)
New York
Free on guestlist
Please RSVP velements@hotmail.com

Celebrate a night of Mayhem enjoying…Angel503z’s compilation of scenes from Brazil!

Complimentary Caipirinhas sponsored by Beleza Pura® Super Premium Cachaça from 9pm to 10pm!

Musical stylings of the king of international beats, world-renowned DJ Cadet!

Inspiring rhythms nightlife drummer Amon!

Dazzling images from Bijari (São Paulo), Brazil’s top live video mixing collective!
Hosted by nightlife Divas Veltis and Renata

Along with Jerry Lopez, Ariot Myrtaj, and ARTERIA

about the mayhem…
mayhem Parties are be held once a month, in “Episodes” of deliciously crafted themes, hosted by event divas Veltis of Angel 503z PR and Renata Lorenc of Falcon Productions. These events will be held at exclusive nightlife venues for which on these special nights the admission will be waived for those on the guestlist.

What on Earth is Cachaça?
Cachaça is Brazil’s national spirit and the main ingredient in the Caipirinha (crushed lime, sugar, and Cachaça). Until now, the only cachaça available in the U.S. was the stuff that bad hangover are made from.

Beleza Pura® Super Premium Cachaça is another story, a refined spirit that compares to the finest tequilas, rums and vodkas.
Beleza Pura® means “pure beauty” in Portuguese. In a caipirinha or other exotic drinks, Beleza Pura® means the purest, smoothest cocktail, and a taste of Brazil’s vibrant culture.

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